An Analysis of Macy’s

An Analysis of Macys R.H. Macy such as tea bags, the Idaho baked potato, and colored bath towels that would get the attention of people forever. Macy’s also was the first retailer that would be the first to hold a New York City liquor license which would eventually increase their sales. By 1902 the store had become so large it relocated to Herald Square with over a million square feet, becoming the largest store in the world. On December 19, 1994, Federated Department Stores Inc. (now known as Macy’s Inc.) acquired R.H. Macy & Co., creating the world’s largest premier department store company (Macy’s Inc.). Before renaming as Macy’s Inc., Federated Department Stores had 400 stores and over 157 specialty stores throughout 37 states. Macy’s is known for their Thanksgiving Day Parade that began back in 1924 as the Christmas Parade. Celebrating its 75th birthday in 2001, the tradition has long lived for 84 years and has millions of viewers. R.H. Macy and Co., took out newspaper ads that would promise â€Å"a surprise New York will never forget† and to this day the parade is a piece of America (New York City Vacations). Macy’s is now currently known worldwide as one of the largest retailers selling men’s, women’s, and children’s clothing, accessories, shoes, and beauty. It also operates www.macy.com, an online website you can also purchase merchandise from. The company operates over 800 department stores and furniture stores across 45 states including the District of Columbia, Guam, and Puerto Rico under the names of Macy’s and Bloomingdale’s (Macy’s Inc.). Its corporate offices are located in Cincinnati and New York. The red star that’s with the company name was adopted as Mr. Hussey’s representing a symbol of success. Macy’s Shares are traded under the symbol â€Å"M† on the New York Stock Exchange. According to Wikinvest, the stock price as of March 23, 2010 was 21.83 a share. Macy’s corporate vision reflects the â€Å"Spirit of America† in a sense that the past aspects that made our nation the way it is today are the same aspects that has shaped Macy’s in becoming such a valued industry. A belief in the promise of the future with the energy and determination to get us there. A belief that our heritage mirrors the optimism, inclusion and integrity that provide for both stability and growth. A belief that taking advantage of the right opportunities will continue to lead us to success in all that we do.