management paper -- essays research papers fc

â€Å"Raising the Bar† Cingular, one of the nation’s largest wireless phone providers recently announced its forty-one billion dollar purchase of AT&T wireless. The deal took place on October 26, 2004. The merge of these two major corporations opened the doors for change.   Ã‚  Ã‚  Ã‚  Ã‚  AT&T encountered some difficulties within the past year that brought up the question to sell the company. AT&T struggled to add new subscribers because of a glitch in their new software system. The system was designed to improve customer service but instead it caused more problems for the company as well as its customers. The company also faced problems losing more customers than they were gaining due to new federal rules and regulations that took place in November of 2003. These rules allowed phone users to change service providers without losing their current phone numbers. Cingular, at the same time was looking to cut costs, fill cellular service gaps and expand their coverage area. Since AT&T faced numerous problems and Cingular was on the lookout to expand, the merge was seen as beneficial to both companies. The merge brought about many advantages. One of the major advantages for the merge was not only was Cingular now the largest wireless company in the industry having the most coverage area, but it removed one of the major competitors in the wireless industry. This removal would stabilize the industry so that carriers could more easily invest in new services. Another advantage for purchasing a company like AT&T was that both companies ran off of the same network technology making the integration of both companies easy. The merge more than doubled the customer base for Cingular. Going from a mere 23.4 million customers to 46.7 million customers. The management at Cingular would have a lot of work on their hands. To deal with these changes Cingular management will have to lay off employees from both companies. Many positions are a duplicate of what Cingular all ready has. The top management teams from both companies will have to come together and make some huge decisions about who is goi ng to hold what positions and what goals will need to be set for the success of the company. Teamwork and communication are going to be the keywords during this time of change. If each member of the company goes in their own direction the company will conti... ...highlighted upon through this essay I thoroughly agree with the merge of Cingular and AT&T. The merge has allowed Cingular to increase its customer base and grow to become the largest wireless company in the industry. The combining of these two forces has given Cingular the opportunity to compete against their biggest competitor Verizon, whereas before it was struggling to remain one of the top wireless service providers. The merge also gave AT&T a chance to remain in the wireless industry. They were falling further and further as a company before Cingular bought them out. The merge has had more advantages than disadvantages for the two companies including better coverage, increase in customer base, improved reliability within the company as well as the wireless service, and enhanced call quality. With good leadership, teamwork, and communication throughout the company Cingular can prove to other companies who doubted the merge that it really was a success. Works Cited  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Daft, Richard. Management. 6th ed. Ohio: South-Western, 2003.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kharif, Olga. â€Å"For Cingular, Now Comes the Hard Part.† Business Week 1 Oct. 2004. management paper -- essays research papers fc â€Å"Raising the Bar† Cingular, one of the nation’s largest wireless phone providers recently announced its forty-one billion dollar purchase of AT&T wireless. The deal took place on October 26, 2004. The merge of these two major corporations opened the doors for change.   Ã‚  Ã‚  Ã‚  Ã‚  AT&T encountered some difficulties within the past year that brought up the question to sell the company. AT&T struggled to add new subscribers because of a glitch in their new software system. The system was designed to improve customer service but instead it caused more problems for the company as well as its customers. The company also faced problems losing more customers than they were gaining due to new federal rules and regulations that took place in November of 2003. These rules allowed phone users to change service providers without losing their current phone numbers. Cingular, at the same time was looking to cut costs, fill cellular service gaps and expand their coverage area. Since AT&T faced numerous problems and Cingular was on the lookout to expand, the merge was seen as beneficial to both companies. The merge brought about many advantages. One of the major advantages for the merge was not only was Cingular now the largest wireless company in the industry having the most coverage area, but it removed one of the major competitors in the wireless industry. This removal would stabilize the industry so that carriers could more easily invest in new services. Another advantage for purchasing a company like AT&T was that both companies ran off of the same network technology making the integration of both companies easy. The merge more than doubled the customer base for Cingular. Going from a mere 23.4 million customers to 46.7 million customers. The management at Cingular would have a lot of work on their hands. To deal with these changes Cingular management will have to lay off employees from both companies. Many positions are a duplicate of what Cingular all ready has. The top management teams from both companies will have to come together and make some huge decisions about who is goi ng to hold what positions and what goals will need to be set for the success of the company. Teamwork and communication are going to be the keywords during this time of change. If each member of the company goes in their own direction the company will conti... ...highlighted upon through this essay I thoroughly agree with the merge of Cingular and AT&T. The merge has allowed Cingular to increase its customer base and grow to become the largest wireless company in the industry. The combining of these two forces has given Cingular the opportunity to compete against their biggest competitor Verizon, whereas before it was struggling to remain one of the top wireless service providers. The merge also gave AT&T a chance to remain in the wireless industry. They were falling further and further as a company before Cingular bought them out. The merge has had more advantages than disadvantages for the two companies including better coverage, increase in customer base, improved reliability within the company as well as the wireless service, and enhanced call quality. With good leadership, teamwork, and communication throughout the company Cingular can prove to other companies who doubted the merge that it really was a success. Works Cited  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Daft, Richard. Management. 6th ed. Ohio: South-Western, 2003.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Kharif, Olga. â€Å"For Cingular, Now Comes the Hard Part.† Business Week 1 Oct. 2004.